Here’s what’s actually happening. Mattel, which owns the rights to Scrabble outside of North America, is introducing a game this summer called Scrabble Trickster. The game will include cards that allow players to spell words backward, use proper nouns, and steal letters from opponents, among other nontraditional moves. … So how did this latest games marketing gimmick turn into a global foofaraw? A combination of deceptive corporate shilling and media incompetence.
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Stefan Fatsis, “Don’t Panic: Proper Nouns Will Not Be Allowed in Scrabble”, Slate, 6 April 2010